Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

During the pandemic, business agility became a matter of survival. Businesses all over the world have been forced to either shut their doors or step up and meet an unprecedented set of consumer ...

COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities spurred by the pandemic meant making a myriad of changes—a shift toward digital sales chief ...

Business clients now expect the same efficient, friction-free digital CX as your consumer base demands, says this tech CEO. Think about the last time you opened Netflix on your tablet or smart TV.

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – ...

Although it’s a relatively new discipline, customer experience (CX) has become an increasingly important part of a company’s success. So much so that Gartner found nearly 90 percent of organizations ...

After 2020’s dramatic shift to online commerce, many B2B buyers now expect more than ever in terms of service and purchase options and customer experience. A 2020 ...

B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent ...

In the world of B2C software, customer experience (CX) is everything. At least some portion of Google’s early success, for example, hinged on its minimalist approach to design. Intuit, likewise, has ...

It’s up to the marketing team to think about customer experience management. But what exactly is it and how do you get it right? Alex Blyth reports Customer experience management (CXM) is not a new ...

Over the last year we’ve seen tech brands think more about the experience of their customers at every stage in their journey. We’re sure that the team at Lenovo are no different, so here are a few ...