When I'm starting a new project, I try to list all the characters out just to see who I think will be in the narrative. Then, I try to break down who they are and why they should be there. In order to ...

Forbes contributors publish independent expert analyses and insights. Kevin Kruse covers leadership development & emotional intelligence. If, as a leader, you’ve ever had a moment of self-doubt or ...

Understanding the vital role of brand archetypes and how they play into business can help you understand your brand’s mission and message and reach your target audience on a much more profound level.

Personality tests and astrology are so popular because they're not only fun, but they can help you figure out why you are the way you are. People are complex and personality tests can simplify things ...

We’re constantly bombarded with the next productivity and work success secret, and, for some of us, it may feel like we’ve thrown everything but the kitchen sink at hacking our career success. In our ...