Retailers may believe they’re already well on the path to customer-centricity, and that only a few tweaks — such as making shoppers’ online activity visible to in-store associates — are needed to seal ...

The significance of prioritizing data-driven customer centricity in education cannot be overstated. Today, educational institutions are confronted with a multitude of challenges, including heightened ...

No board room agenda today is complete without a mention of Data centricity, yet no one has yet been able to put a finger on what exactly data centricity is all about. Most of the organizations, even ...

As incredible as large language models (LLMs) are, enterprises can't take full advantage. Even the most common use cases—customer service chatbots, marketing writing and code assistance with ...

Learn how to achieve customer centricity using data.B2B marketing is changing. Where once it was about delivering carefully crafted messages to databases of likely customers, now it is about producing ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

The future potential for large-scale conflict against a near-peer adversary across multiple domains has placed a quiet premium on the Army and joint force’s ability to modernize its end-to-end ...

*We’ve all heard it: “The customer is always right.” But in reality, how many businesses actually live by this principle? In the age of digital disruption, the companies that thrive aren’t just the ...

The world of artificial intelligence (AI) is rapidly changing, and one of the most notable shifts is a refocusing on the importance of data. AI systems are made up of two major components, the model ...