Campaign Middle East on MSN

Rewriting the search playbook

Initiative’s Rahul Karam shares that search is an ecosystem, hence why today’s performance strategies must follow intent, not ...
This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...
As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive ...
In 2026, a retainer for a top-tier SEO agency in Turkey typically ranges from $1,500 to $6,000 per month, depending on the ...
Spafinder isn’t just a directory—it’s a discovery engine for wellness travelers. With over 700,000 engaged users and unique ...
When AI delivers bad answers, it’s reflecting your messy data. Here’s how to build a disciplined data foundation that drives ...
A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.
So when someone asks their AI for a product that’s compatible with something they already own or fits a specific budget, the ...
As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.
From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot ...
Karen Saltser says people crave objectivity and facts in a sea of opinionated news, as evidenced by recent revenue and ...