Initiative’s Rahul Karam shares that search is an ecosystem, hence why today’s performance strategies must follow intent, not ...

As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive ...

The transformational impact of AI on how consumers engage with information has become a catalyst for change, reshaping how consumers find and engage with information online. The key here is not to ...

In 2026, a retainer for a top-tier SEO agency in Turkey typically ranges from $1,500 to $6,000 per month, depending on the ...

Spafinder isn’t just a directory—it’s a discovery engine for wellness travelers. With over 700,000 engaged users and unique ...

Brands in the marijuana space play by unfair rules. But cannabis brands can win at advertising despite restrictions.

Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...

Tracking brand mentions in AI has shifted from PR vanity metric to a real measure of business value. Opinions expressed by ...

Technology brands need to look at creator marketing if they want to engage with Gen Z and younger millenials. Here are the challenges.

When AI delivers bad answers, it’s reflecting your messy data. Here’s how to build a disciplined data foundation that drives ...

Most companies spent 2025 running AI pilots. The ones getting real value took a different approach: exploration over ...