A SaaS business model template is basically a financial roadmap for your software company. It helps you see your revenue, ...

This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Australian airline Qantas said it suffered a cybersecurity incident that impacted the personal data of millions of customers. The carrier said it was contacting customers on Wednesday to inform them ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

One such customer profile, which CR obtained after a customer filed a formal request with Kroger through Oregon’s new data and privacy law, found that his report may have been sent to more than 50 ...

Firefox 138 is now publicly available worldwide, and this version brings full support for tab groups, profile management, a quick way to check the weather, and much more. These updates bring feature ...

On Monday, a developer using the popular AI-powered code editor Cursor noticed something strange: Switching between machines instantly logged them out, breaking a common workflow for programmers who ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...