Reliance Brands Limited to bring MAX&Co. to India Contemporary Italian fashion brand MAX&Co. set to debut in Mumbai in early 2026 Reliance Brands Limited (RBL) has entered into a long-term master franchise agreement to bring MAX&Co., a contemporary Italian fashion brand, to India. MAX&Co. is a part of the Max Mara Fashion Group, one of the largest fashion houses and the first Italian clothing company. Through this strategic partnership, RBL will introduce MAX&Co.’s well designed, quality-driven