India's OTT Boom Is Changing Entertainment – Are You Ready for It? | OTT Market Insights
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YouTubeKotak Securities
India's OTT Boom Is Changing Entertainment – Are You Ready for It? | OTT Market Insights
From explosive growth in smartphone usage to affordable mobile data, India has rewritten the streaming playbook. With 600+ million streamers, a diverse OTT ecosystem, and an ever-evolving content landscape, India is quickly becoming a global leader in the OTT industry. As connected TV audiences soar and the demand for original content grows ...
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